Presstalis, a major player in press distribution and marketing, is expanding its digital offer launched in 2014 under the brand ZEENS, by purchasing ADthletic Media, a start-up specialized in online audience optimization, for an undisclosed amount.

Seller’s attorney: Pinot de Villechenon & Associés (Isabelle Burel-Blasoni, Amélie Pinot de Villechenon)

Purchaser’s attorney: Berthezène Nevouet Rivet (Julien Berthezène)

La Lettre Capital Finance, June 8th, 2015